Our Philosophy

Keep it Fun and keep things Simple, Respectful, Honest and Down to Earth.

This is true for us whether it's the designs in our collections or the way we work with suppliers, the way we work amongst ourselves or the way we communicate with our customers.

We strive to create a positive impact on those that touch us and base our decisions not solely on profit, but also around being good global citizens. Many of our products are made from organic cotton and/or cotton alternatives (like Tencel), which means NO pesticides have been used in the agricultural cycle. The dyes used to print our designs are all water soluble.

The packaging we use to ship orders is either 100% recyclable paper or made from recycled and recyclable plastic, or both. NO PROBLEM PLASTIC.

Our Earth Positive, Climate Neutral t-shirts are manufactured soley using renewable green energy from wind and solar power.

If any t-shirts fail to print properly and fail our quality control they are given to the homeless.

Our products are printed in the UK and are sourced from companies which take Social Responsibility seriously. All suppliers belong to one or more of the following bodies:

Worldwide Responsible Accredited Production (WRAP)

Fair Wear Foundation (FWF)

Supplier Ethical Data Exchange (SEDEX)