Our Philosophy

We spent years working for BIG Corporations and we've also been Customers for all our lives. So we know what works and what doesn't, we know what people expect and what they don't want to happen when it comes to shopping online.

We believe in offering only original designs on quality products at reasonable prices - backed by a level of service which we would expect to receive ourselves.

We also strive to create a positive impact on those that touch us and base our decisions not solely on profit, but also around being good global citizens. Many of our products are made from organic cotton and/or cotton alternatives (like Tencel), which means NO pesticides have been used in the agricultural cycle. The dyes used to print our designs are all water soluble.

The packaging we use to ship orders is either 100% recyclable paper or made from recycled and recyclable plastic, or both. NO PROBLEM PLASTIC.

Our Earth Positive, Climate Neutral t-shirts are manufactured solely using renewable green energy from wind and solar power.

If any t-shirts fail to print properly and fail our quality control they are given to the homeless.

Our products are printed in the UK and are sourced from companies which take Social Responsibility seriously. All suppliers belong to one or more of the following bodies:

Worldwide Responsible Accredited Production (WRAP)

Fair Wear Foundation (FWF)

Supplier Ethical Data Exchange (SEDEX)

When certain of our products sell we also make small donations ourselves to the Homeless in Italy and to those without clean drinking water in the Third World.